Sunday, December 29, 2019
This study shows why couples should take equal roles with their finances
This study shows why couples should take equal roles with their financesThis study shows why couples should take equal roles with their financesAccording to an online poll of over two thousand Americans, the majority of people would describe themselves as savers as opposed to spenders. Although this majority is shared almost evenly between men and women respondents (57% and 56% respectively), women were found to be much more likely to view their partner as the standard when it came to financial literacy. In many of the cases reviewed, this caused men to take the lead with budgeting decisions.CNBC, who partnered with SurveyMonkey to conduct the new poll, examined the potential ramifications of this method in a piece published this Monday. For women, the consequencesof poor financial planning present several unique challenges because they generally earn smaller wages, and take more time off. These factors result in a $1 1000000 earnings gap by the time women reach retirement.Follow Lad ders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and morePriority breakdownTwenty percent of the women surveyed said that being able to meet everyday expenses concerned them the most when budgeting, compared to the 13% of men that said the same. Asimilar disparity can be found regarding the importance of paying back debts fourteen percent of women named this as a primacy, while 10% of male respondents agreed.The chief reason that many Americans dont save money is simply that they do not make enough. Women account for the majority of this demo, at 41%. More women than men also occasioned paying off a debt as a reason for the lack of excess funds to donate to a savings account (33%.) It thus follows that when asked Compared to three years ago, are you more or less confident in your ability to save for retirement? Much more men than women described their outlook as much more confident.Unfortunately,the survey revea led that the majority of respondents, opt to manage money all on their own, with only 45% of Americans making financial decisions with another household member. As previously reported in an independent study, a joined effort to manage expenses leads to emotional and fiscal satisfaction the most often.There isnt anything fundamentally wrong with leaving the majority of financial planning to your significant other, the problem is when one person takes that responsibility and the other one checks out, Russ Thornton, a financial advisor at Wealthcare for Women, told CNBC.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from jngste Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Tuesday, December 24, 2019
Study finds that this is what we care most about when it comes to trusting professionals
Study finds that this is what we care fruchtwein about when it comes to trusting professionalsStudy finds that this is what we care most about when it comes to trusting professionalsAs advancements in technology continue to make knowledge more and more accessible, an antipathy toward professionals deepens in amateurs. WriterTom Nichols succinctlyidentified the cause of this growing mistrustA Google-fueled, Wikipedia-based, blog-sodden collapse of any division between professionals and laymen, students and teachers, knowers and wonderers.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreThis phenomenon can be detected in every aspect of ur society, but a new study conducted by Airtasker locates our collective Pyrrhonism more directly via a massive study of individuals of all ages and backgrounds. Broadly, a review of the results suggests factors besides narcissistic ignorance. Our willingness to t rust professionals depends on practical considerations like experience and education level for instance, in additionto silly tribalistic ones like sexual orientation, race, and gender a mixed bag, intended to be taken with a grain of salt given the data relies predominantly on self-reporting.The pool of 1,001 American respondents utilized in Airtaskers study was comprised of 95 baby boomers, 271 Gen Xers, 618 millennials, and 17 people from outside those specified generations. Four-hundred and ninety-five of the participants were female, 502 were male, and four respondents chose neither gender.These participants were shown randomized photographs of individuals of different races and genders for varying occupations. The surveyees were then asked how much they trusted the person photographedin their respective occupation.A breakdown of trustAs far as professions alone are concerned, doctors are the most trusted workers of the six occupations included.Interestingly enough, when partici pants were asked to rank the qualities that most informed their degree of trust, race and sexuality were found to be the least relevant. The top three? Experience, Education, and sincerity.The importance of these qualifiers varied based on other precursors, however. For instance, although experience and education carried a lot of weight across the board, African American employees gained the most trust as doctors (over 93%), plumbers, (over 90%), drivers (nearly 92%), and mechanics (66%). Asian professionals were the most trusted as house cleaners and IT workers.Ethnicity factors impacted liberals decision to trust an employee of any field a lot less than respondents that reported conservative views. Over 73% of participants that identified as liberals, said it didnt matter if the person working in their home didnt speak fluent English, compared to 54% of conservatives that seconded this.For some professions, namely, IT workers and drivers, gender appeared to play no significant rol e in trust, but other industries showcased some interesting incongruities. Eighty-nine percent preferred having a male plumber compared to 78% that said they would trust a female one to do the job. Almost 69% of respondents said that they preferred a man to move theirfurniture, with an additional 63% expressing a similar view about the completion of home repair projects. On balance, people trusted female doctors over male ones, however, (93% vs 89.8%).You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Thursday, December 19, 2019
These are the best and worst states to find a job this year
These are the best and worst states to find a job this yearThese are the best and worst states to find a job this yearIf you live in Massachusetts, youre living in the best state to find a job, according to new research.New data collected by WalletHub compared the 50 states on multiple metrics such as the number of job opportunities, employment growth, unemployment rate, job satisfaction, and others where it combined all to assign an overall score, with Massachusetts taking the top spot.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreFollowing in second welches Washington with Colorado, Vermont, and New Hampshire round out the top five.Massachusetts took first due to it having the highest employment growth. It also ranked in the top five for the shortest time spent working.As for which fields will see the most growth over the next decade, Anna A. Tavis, a Clinical Associate Professor of Human C apital at New York University, said all fields will be enhanced through technology.In every field, individuals who are experts and at the same time are data savvy and technologically skilled will have career advantages, Davis said. Additionally, I see growth in the jobs requiring behavioral science background, design and creative skills - all enhanced through data and technology.If youre looking for the highest annual income, look toward Virginia, Utah, Minnesota, New Jersey, or Maryland. Sorry New Yorkers, the Empire State ranked as the worst state with the lowest median annual income, according to WalletHub.New Yorkers also spend the longest time commuting.close dialogAdvertisement close dialog/* effects for .bx-campaign-1012255 *//* custom css .bx-campaign-1012255 */.bx-custom.bx-campaign-1012255.bx-type-agilityzone .bx-close z-index 2-ms-keyframes bx-anim-1012255-spin from -ms-transform rotate(0deg) to -ms-transform rotate(36 0deg) -moz-keyframes bx-anim-1012255-spin from -moz-transform rotate(0deg) to -moz-transform rotate(360deg) -webkit-keyframes bx-anim-1012255-spin from -webkit-transform rotate(0deg) to -webkit-transform rotate(360deg) keyframes bx-anim-1012255-spin from transform rotate(0deg) to transform rotate(360deg) bx-close-inside-1012255 top 0 right 0 /* KD - Remove padding from video wrapper and set height to 100% */.bx-custom.bx-campaign-1012255 .bx-row-video .bx-video-wrapper padding-top 0important height 100%.bx-custombx-campaign-1012255 bx-creative-1012255 .bx-wrap height auto/* KD - Change positioning to static as that was leid necesaary and here you can adjust the height of the video element */.bx-custom.bx-campaign-1012255 .bx-row-video .bx-video-wrapper video position static/* rendered styles .bx-campaign-1 012255 */.bxc.bx-campaign-1012255.bx-active-step-1 .bx-creative *first-child width 100%.bxc.bx-campaign-1012255.bx-active-step-1 .bx-creative background-color transparentborder-style nonemax-width 900px.bxc.bx-campaign-1012255.bx-active-step-1 .bx-close stroke whitebackground-color blackborder-style solidborder-color whiteborder-width 1px.bxc.bx-campaign-1012255 .bx-group-1012255-AFvXBOB padding 10pxdisplay blockwidth auto.bxc.bx-campaign-1012255 .bx-element-1012255-J0EiS8Y width auto.bxc.bx-campaign-1012255 .bx-element-1012255-J0EiS8Y *first-child padding 2px 4pxfont-size 10pxcolor rgb(255, 255, 255)text-transform uppercasebackground-color rgb(0, 0, 0)background-color rgba(0, 0, 0, 0.34)Source WalletHubYou might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an inter view, according to 12 CEOs10 habits of mentally strong people
Saturday, December 14, 2019
The History and Significance of the Police Badge
The History and Significance of the Police BadgeThe History and Significance of the Police BadgeA cops badge is perhaps the most visible and recognizable symbol of policing around the world. Its seen by many as a sign of authority, sacrifice, and service. Although its most closely associated with public service professionals such as firefighters, correctional officers, and especially police officers, the use of badges actually long predates the verrotten concept of law enforcement and policing as we know it. When you think of the word badge, you most likely picture the metal shield, star, or similar emblem worn by officers and firefighters. In fact, the term is used to describe any small object such as a name tag, pin, or emblem that can be displayed, often prominently, to identify an individual. This is the concept from which the badge originated and from where the modern police badge evolved. The First Badges European nobility was known for their use of heraldry, coats of arms, and insignia to represent their House and their history. During the Middle Ages, a time when power was not consolidated and national borders were far more fluid than they are today, badges were worn by commoners and nobility alike. This showed their allegiance to a House or to a group, and the wearing of badges was not limited to a specific job or duty.These badges were made of various materials, including cloth, metal, and even jewels. Eventually, servants and others tied through employment or oaths to Houses often wore livery- clothing, colors, and emblems- to display who they worked for. The attire identified their statuses. Depending on the relationship or level of service to the Houses Seat, badges were sometimes issued and worn. Over time, the use of badges became more and more restricted to House servants, especially those with authority. Badges of service ultimately developed from behauptung livery badges and public servants became easily identifiable by the prominent displ ay of their badges. It was only natural that when the modern police force eventually evolved, officers would adopt the badge to indicate their position, authority, and service. And in case youre wondering, yes, four-footed K9 officers receive badges, too, in many jurisdictions. What the Police Badge Means Today The professions most visible symbol of service has taken on an almost iconic meaning as the professional of policing has evolved. To the police officer, the badge represents the public trust with which she has the authority to act and to which she has the duty to remain true. From a practical standpoint, officers wear badges as a means to identify who they are and who they work for. The law enforcement badge is an easily recognizable sign of legal authority. From an altruistic perspective, uniformed police officers proudly wear their badges to show their allegiance to the communities they serve and the pride they have in their profession. The badge represents the final go al of arduous training for recruits preparing to graduate from the police academy. Earning the badge on graduation day represents the culmination of a tremendous effort and achievement, as well as a new beginning in a new career as they enter field training and ultimately solo patrol. Badge Etiquette and Protocol Many police departments and law enforcement agencies issue requirements as to where and how officers must display their badges. Others dont, so you might see that badge attached to a belt strap in these jurisdictions. The left front pockets of most police uniform are usually reinforced to hold the weight of the badge, however. Why the left side? Its over the officers heart. But there may be a little history involved here, too. The Knights of old used to hold their coat of arms shields on their left sides. Are You Ready to Wear the Badge? The law enforcement profession needs good, hardworking, and dedicated people to take on the mantle of public service and join the ranks. If you have the desire to serve and to help and protect others, and if youre ready to make sacrifices to ensure the safety of your community, perhaps you should consider becoming a police officer and putting on the badge.
Monday, December 9, 2019
The Appeal of Paramedic Resume
The Appeal of Paramedic Resume Many times theres a unique format which is required and if you dont refer to resume examples then you may not know that requirement in the slightest. Resume examples for free will help you in a detailed process about how to compose your resume. Knowing that youre licensed will set the individual reading your resume at ease. In general, the correctional officer job description involves supervising all the everyday activities of inmates. Whether you get the work largely depends on in case you satisfy all the required set by the employer and the state you reside in. Locating a job may be boxy undertaking. From that point, your added jobs and their responsibilities ought to be fatigued also. The Birth of Paramedic Resume A firefighter truly deserves to develop into a hero. Its extremely important to acquire a post of a paramedic. To learn more on what it requires to be a Paramedic, have a look at our complete Paramedic Job Description. To work as a paramedic isnt so simple. The Little-Known Secrets to Paramedic Resume There are a lot of ways resume examples can grow to be a helpful job interview tool. Give them clear instructions, while its applying on the organization website or emailing their resume to a particular individual. Some resumes are reviewed by many distinct employers and dont give them with the information that they are looking for. Today, the quantity of totally free online resume templates is astonishing. Thus the letter is like any formal business letter. Thus it is similar to any formal small business letter. Sometimes you may be requested to ship your resume cover letter in a message instead of a distinct document. On occasion you are going to be requested to ship your resume cover letter in a message instead of the typical distinct document. Fighting fire isnt going to be simple, and on occasion a job which looks simple will be quite overwhelming. Youll be carrying heavy equipment and mig ht be requested to transfer those who have been immobilized. You then need to have them know that you wished to ensure that the board had the most up-to-date details about how much youre preparing yourself to become a firefighter. The very first thing which you want to concentrate on when applying for employment is your firefighter resume. Firefighters need continuous training and need a level-headed mind in order to produce quick decisions during emergency conditions. A lot of EMTs become hired with less. Paramedics deliver immediate medical attention to victims suffering with an emergency. They are required to accrue up-to-date medical knowledge of treatment and practices in order to provide patients with appropriate and life-saving care. In the event you had been requested to compose a reference letter with somebody, then rest assured that its an obligation which should truly be fulfilled in the proper fashion. Keep an eye out for the many positions that are offered and attempt to make an application for the one which is most suitable for you, if you like working with children attempt to discover a position thats connected to a childrens specialty hospital. Frequently, their hard work can create a difference between life and death. It can be much more difficult for newly certified EMTs to provide a stand out resume because of the absence of any appropriate work experience. The Dos and Donts of Paramedic Resume When it has to do with writing a firefighter resume, the secret is to include all your relevant certifications and training. If its your very first position which youre applying for since qualifying as an EMT try to seek out a position that may give you the best diversity of experience. An EMT should be proficient in quite a few skills.
Wednesday, December 4, 2019
The How to Remove the Underline when Writing a Resume Diaries
The How to Remove the Underline when Writing a Resume Diaries Learning how to do a resume when dont have any work experience is a lot easier if youre able to demonstrate some seasonal or short-term work experience. You already know that you want to self-edit your work. Learn about the three sorts of skills its possible to highlight and the way youre able to incorporate them into your resume. In case the application indicates that you ought to list all of your latest work experiences, then you need to probably incorporate all your jobs, including short-term engagements. Introducing How to Remove the Underline when Writing a Resume The keywords might also be the ones which you will include in your resumes Skills section. In case it helps, read aloud to observe the way the content flows. When you stop by the site, you can get a few really good FREE templates located in various categories, so to ease your work strategy. You need to be selective, particularly in the context of a work search. The Foolproof How to Remove the Underline when Writing a Resume Strategy You CANNOT use the specific same cover letter to apply for every single job. A work application differs. There are a lot of basic kinds of resumes used to make an application for job openings. How to generate a Resume In work search, the most crucial issue is your resume. Many jobs simply request a resume. Resumes should demonstrate what you could do and not what you cannot do, states Harrison. 1 page isnt going to do the job for any of them. Ideally, it is enough. You should return to the Summary editing interface to eliminate the old resume. Editing a resume can be rough. List all the skills which you have. Formatting your resume is a significant step in making a professional, readable resume. What you exclude is at least as critical as what you include. Building a distinctive and captivating resume is a terrific weapon in the artillery which can help you win your preferred jo b. If you consider the list of examples of transferable abilities, you might realize that they are essentially the exact same as the soft skills. Resumes enable you a lot more flexibility and ought to be regarded as as summaries of your most relevant experiences. Using bullet points is recommended. By creating a template, in regards to crafting the (nearly) inevitable next job program, you are going to be saving yourself a lot of time and stress. Also, make certain your resume has an ideal spacing. Possessing an ideal page layout or resume template makes a positive impression facing employers. The War Against How to Remove the Underline when Writing a Resume Its also important to think about the type of work you really are interested in being hired to do. Actually, in case you have a whole lot of work experience including just the previous 1015 years is advised. Do not consider anything else, especially the job youre applying for. At times, just switching the subject to the start of your sentence will knock out your nasty passive verb. Why Almost Everything Youve Learned About How to Remove the Underline when Writing a Resume Is Wrong Actually, if youre attempting to relocate for work, I would advise removing all location information unless you may give a local address. Using Microsoft Word, youve created a professional high excellent report on the job or a resume if youre trying to find a job. Writing a resume may feel like an intimidating job, but it serves as a critical component to the majority of job application processes. Your resume, as stated, isnt an all-out explanation of each step youve taken.
Saturday, November 30, 2019
Careerbuilder Resume Searches - What Is It?
Careerbuilder Resume Searches - What Is It? Resume objectives are from time to time regarded as the old schooltype of resume. Resume is a kind of document utilized by individuals that are seeking for employment. The Careerbuilder Resume Searches Game There you will disdeckblatt the ideal key phrases to use on a resume. Applications which dont use the appropriate keywords have a tendency to be automatically rejected. Below, you will locate a list of resume examples that could aid you with your work search. Limit your resumes to a single page if youre able to. Dont forget, recruiters are always able to look over your LinkedIn profile for the complete story. Resumes are rather predictable in features and data, but some choices need to be made. Take a look at our information technology resume samples for some tips about how to present yourself as the ideal candidate. The resume summary will act as their schlussverkauf pitch. Unless you happen to be a graphic designer look ing for employment, theres no need to over think the plan of your one-pager. If you are interested in an instance of wonderful messaging in a resume, have a look at the digital advertising executive resume sample among our totally free downloadable resume templates. A recommendation letter from company can earn a difference with a candidates likelihood of obtaining a new endeavor or perhaps a chair in a trustworthy educational establishment. Theres no doubt that a resume which is both cohesive and professional will have a much better prospect of standing from the crowd even supposing its made utilizing a template. Should you do any one of these things above, you will stick out and find the recruiters interest. Understanding how to tailor your resume will obviously provide you an advantage. New Ideas Into Careerbuilder Resume Searches Never Before Revealed Each time you put in an application for a new job, check your resume to guarantee that it is not only targeted, but in addi tion current. Also show youre a well-rounded worker. The piece you truly need the hiring manager reading is your latest work experience (and be sure you tailored that info to fit the work description). You need to do the remainder of the work in the interview to have the job. For example, if youve got a substantial employment gap since your final position, you can want to use a functional resume rather than a chronological one. The end result is a much more impactful teacher resume. Every trade position has a certain set of skills which are needed at work and its imperative that you highlight your technical training in your resume. Your job (while youre attempting to find a job) is to make certain you fit what theyre searching for. Nonetheless, the letter must be directly to the stage. A cover letter is going to be a significant portion of every program correspondence. An entry cover letter could possibly be a bit hard to compose, seeing since youre not seasoned and hence needs to be correctly written. A well drafted cover letter may raise your odds of obtaining a meeting with a firm. Letter writing is a vital skill. Following is some tips that could allow you to frame the ideal recommendation letter to your family members s beloved grandma. Taking the opportunity to work on your resume is vital. Everything in your resume needs to be simple to read and simple to comprehend. Thus, youre in a position to compose a right character reference letter for particular functions. Vary the action verbs that you pick. The template is given with all the basic headings and includes a pre-formatted structure also. Employing a resume template has turned into an acceptable and smart practice for numerous factors. Employers understand that youre young and looking to enhance your experience, so give them as much as you can that shows youre be an important employee. Resumes may be used for a number of reasons, but most often theyre utilised to secure new empl oyment. They may be organized in different ways. Your resume, after all, isnt an autobiography, but instead a summary of your previous experience and qualifications. Read through it a couple of occasions and youll probably spot three or four important skills mentioned repeatedly throughout the document. If you wish to showcase your organization skills, acquiring a tightly structured resume certainly helps. Listing your skills provides a chance to showcase your abilities and experiences to prime employers for the remainder of your resume. The sales and marketing business is one predicated on your capacity to sell goods or services to the general public. The medical industry can be quite competitive. Various kinds of work in the food service industry require resumes with several of the exact skills. It is one of the most challenging industries to work in.
Monday, November 25, 2019
One-Size-Doesnt-Fit-All When it Comes to Resumes
One-Size-Doesnt-Fit-All When it Comes to ResumesOne-Size-Doesnt-Fit-All When it Comes to ResumesResumes no longer come in a one-size-fits-all format. To be more specific, you have to know who you want to impress with yours and if you dont, youre in big troubleFor example, there are resumes forPrivate sector employersCareer TransitionStudents (to include those seeking entrance into MBA programs)Federal EmployersMilitary TransitionNow, do you understand the subtle differences between each of these types of resumes?Repeat this to yourself My audience determines the type of resume I will ultimately use to find a job.Its not important to know all the nuances however every audience is different and you need to understand that as well as determine the specifics they will be looking for in your resume. What you dont include is just as vital as what you do include when it comes to getting a job interview or gaining entrance into a school program.Lets take a look at MBA resumes for example. Even thought they are deemed student resumes, theyre not the same as candidates applying for college or graduate programs. MBA resumes are for candidates seeking a job in the real world. Rather than showcasing their academic background, they focus on an applicants business acumen or experience in a particular industry. This proves that they not only have the knowledge but the expertise as well. For those entering college or a graduate program, their resumes would purple drank toward academic background which would also include fellowships and internships.I want to touch on private sector resumes and how they differ from federal resumes. Lets say youre seeking a job in the banking industry. For all purposes, the resume you send would basically be the same if you sent it to numerous banks however if youre looking to working at the FDIC, your resume has to be geared toward that agencys requirement. You would never send an FDIC focused resume to the FHA, DOD or other federal agencies. And, the format is completely different than that of the private sector. You would include information such as your social security number, phone number, location, supervisors name etc. on a federal resume, things you would never include on a private sector resume.So keep these tips in mind when applying for a job. Dont just send out a one-size-fits-all resume, target the audience viewing it.Why choose Executive Drafts?One wordExpertiseWe are one of the best resume writing services in the business, and we know exactly what youre up against, Weve got the experience and skills to help you shine on the page. Were hands-on, collaborative, and dont let you out the door until you give us your 100% satisfaction. Graduating from college? Coming back from a career hiatus? Transitioning careers? Weve seen it all andwe can help.Our GuaranteeIf our resumes arent getting you the results you need, come back to us for unlimitedfreerevisions. Were committed to keeping our status as a resume compan y that goes above and beyond, and will continue working to ensure you get exactly what youre paying forResults.
Thursday, November 21, 2019
Commercial vs Non-Commercial Radio
Commercial vs Non-Commercial RadioCommercial vs Non-Commercial RadioAlthough it might leid be obvious to the casual listener, not all radio stations are created equal. There are two distinct kinds of radio stations commercial radio and non-commercial radio. The differences between these two types of stations comedown mora than just formatting. Commercial Radio Ratings Are 1 Commercial radio derives its operating budget from selling advertising.Since they attract those advertising dollars based on ratings, commercial radio stations need consistently large numbers of listeners. These ratings are used by the station to demonstrate to potential advertisers that buying a commercial spot on the station will reach a significant number of people and is a worthwhile investment. These numbers are also used to price advertising. The more listeners a station has, the more it can charge for ad spots and the more money it will have in its operating budget. Non-Commercial Radio Fewer Ads, Mo re Variety Non-commercial radio, also called non-comm for short, includes college radio and community-based radio stations, including local National Public Radio (NPR) affiliates. Though these stations may carry advertising, it is widely spaced and not the main source of station funding. Most non-commercial stations rely either on subsidies from a nonprofit such as a university or listener contributions for their income. How Commercial Radio Stations Choose Their Music Playlists Commercial stations dont have the same kind of freedom in what they play as non-commercial radio. They want to play music by musicians who are playing shows in that stations market and have national name recognition. In fact, they need to play music that fits these criteria to get the ratings they need. The commercial radio approach usually boils down to shying away from playing new artists unless they are backed with a big budget promotional campaign. To help them make decisions about which songs to pl ay, stations work with labels and promoters to get a better idea of how a song/artist is going to be marketed. They want to know things like Will the song be available to purchase both digitally and in local stores?Will there be national and local reviews for the song/album?Will the artist be playing locally? Will they be available to the station for interviews/on-air performances?Will there be local advertising?Will the song be involved in any national media campaigns, films, television shows or other media? The more the exposure to the song, the more the station will be convinced that playing it will increase their ratingssince it will be familiar to their listeners. For these reasons, commercial radio stations are not usually the first entry into the world of radio musicians.Many up-and-coming musicians dont have the budget or the reach to meet the demands of commercial radio stations. What This Means for Promotion Campaigns As someone promoting to radio, the distinction betw een commercial radio and non-commercial radio comes down to much more than a barrage of ads between song plays. From a promotion standpoint, you have to approach these stations in different ways, and usually at different stages in your career. Non-commercial radio tends to have a lot more flexibility in their playlists. Youre more likely to hear music from up-and-coming and non-mainstream artists on non-commercial radio. Theyre able to be flexible because the non-commercial model doesnt rely on advertising dollars, and isnt dependent on ratings. Commercial radio stations need to show good ratings to convince advertisers to spend money. By playing new or non-traditional artists, non-commercial stations are usually giving their audiences exactly what they want. Its a self-reinforcing cycle that works in favor of indie music. Non-commercial radio stations may also focus on niche genres of music. It is especially true of community radio stations, which may, for instance, only play jazz or folk music. In plus-rechnen to playlist flexibility, non-commercial radio is a great entry point for many musicians because there is less competition. Major labels tend to ignore non-commercial stations, which means radio promoters have an easier time getting the radio staff to check out new promos.
Subscribe to:
Posts (Atom)